New Venture Assignment Example | Topics and Well Written Essays - 2500 words

New Venture - Assignment Example Once the market is there everything can be steamrolled to make the plan work. It would be better if she could conduct market segmentation so as to narrow down her target market to a small niche of consumers who she can supply adequately and profitably, and then slowly expand her clientele. The three points form the first assumption, which is that there is an opportunity which the entrepreneur (Olivia) can take advantage of. There are already plenty of coffee houses in Frankfurt, but Olivia’s decision to focus on flavored gourmet coffee is both strategic and realistic. Does Olivia understand the coffee industry/business well? Does she have a good understanding of the coffee industry in Brazil and that of Frankfurt in particular? These are very important questions because although she may have the capital and the market, the coffee business requires hands-on management and skills. It is not enough to just assemble the materials/resources required for the business. For instance, Olivia needs to understand that just like other industries the coffee retail industry has trends (Langen, 2013). Whether she like it or not those trends will affect her business; this is through aspects like climate changes, demand, market volatility, competition, hoarding, production/supply, and government policies (taxation and regulation). Olivia must have or develop an understanding of these issues because they will have a huge impact (positive or negative, depending on how she addresses them) on the success of her business. As such, we make two assumptions here. One is that she understands how the coffee retail industry works and the dynamics involved. Two is that if she does not understand how it works, she knows people who will support her until she does, and she is willing to learn. It has been mentioned that DC would ship to Olivia on receipt of payment for each order. This comes with its

Cooperate Inquiry Essay Example | Topics and Well Written Essays - 1000 words

Cooperate Inquiry - Essay Example The total idea of cooperation inquiry is that research is made with people in contrast to traditional methods based on actions research made on people. The first step is in a research process is to find and formulate a feasible starting point. The main questions of the research are: What issue in practical experience is worth studying over a period of time Does it fit capabilities and do researchers have the resources Is there a fair chance researchers can get somewhere if they research this issue These are questions researchers needs to ask when beginning research. Cooperative inquiry begins with reflection upon such discrepancies and tries to save them from being forgotten in the maze of everyday work (Harwood 72). They become the focus for further development of the research process and for the generation of knowledge about that process. Such discrepancies need not always be negative and problematic for the researchers. Action research can also focus on trying out good ideas for improvements or on the further development of one's own strengths (Schon 43). Second step - action phase - is aimed to tests proposed actions and record expected outcomes. One possible way of testing our knowledge of a situation researchers want to improve and develop is to obtain additional information-perhaps by carrying out an observation or by interviewing other people involved. The whole inventory of data collection methods can be used for this purpose (Schratz and Walker 92). As researchers have seen, other people's views can provide starting points for our own reflection, helping to actuate tacit knowledge or to stimulate researchers to collect additional information. It is important to remain clear that such explanations are hypothetical, providing stimuli for research and development rather than replacing them. By introducing changes, trying out new actions, and observing their results, our view of the situation in which we find ourselves is often deepened. Researchers need to find a pattern in the complexities of the situation identified as the star ting point for research. First, researchers try to identify the most important individual elements of the situation, to distinguish them from less important elements, and describe them as vividly as possible. The main questions at this stage are: What is happening in this situation Which events, actions and features of the situation are important Which people are involved, and in what kind of activities (Smart 82). Phase three is a second action phase. When researchers formulate important individual elements of the practical theory, they should not restrict themselves to what happened, but also take account of the context. Cooperative inquiry does not take place in a laboratory in which the researcher controls most of the context. Their own actions are embedded in a framework of other people's interests and actions. Their research and development activities in turn have consequences for others. This stage usually involves people outside the group and the research (Reason. 2008). The aim of this stage is to generate new ideas and new experiences. The main questions at this stage are: Which other people are affected by my research and deve